Would you like to get your products and brand seen by more people, grow a strong following of customers who really relate to your brand, and get paid? If so, then Instagram is your magic spell.
Now that Instagram has over 300 million monthly users (that’s more than Twitter!), many brands are finding ways to interact with the Instagram community and earn personally invested customers who keep coming back for more.
But it’s not just the numbers you should care about. It’s the people using Instagram.
Instagrammers are shoppers. Iconosquare’s 2015 Instagram study shows that 70% of IG users report having already looked up a brand on the platform. Plus, 62% of users follow a brand just because they like it!
If you post the right Instagram images, consumers soak up your marketing message without any hard sales pitches from you; hence, your magic spell for appealing to customers without “selling to them.”
Shoppers turn to social media for references. So the moral of the story is this: Instagram helps convert passive shoppers into confident customers.
If you’re new to the Instagram world, no worries. Everything you need to know to market your brand on Instagram is covered here. And if you aren’t a noob, we’ve got you covered, too, with the more advanced tips you don’t usually see.
Let’s get started.
1. Set Up Your Optimized Business Instagram Account
If you’re going to Instagram for your business, your account must be separate from your personal one.
Keep in mind that marketing is all about the audience and not about you, so selfies and snapshots of your Costa Rica trip with the significant other should stay personal. They’re not relevant to your customers and won’t get you sales!
In fact, “you” should rarely appear on your brand’s IG page, or even not at all. We’ll get to more about what to post in the next section.
First, here’s the rundown on how to optimize your professional Instagram presence for greater customer appeal.
Include a Link to Boost Traffic to Your Site
On Instagram, you have only one opportunity to directly lead a click over to your website.
Your bio is the one place where your link is clickable, right under your name and description at the top of your Instagram page. Always include the link to your online shop or a targeted landing page in this spot.